![]() ![]() ![]() Because if they don’t, users will get annoyed and potentially leave the platform.įacebook takes this very seriously and in addition to their advertiser policies, they reward ads that achieve high relevance scores with lower CPMs.Īnd punish ads that have low relevance scores, with higher CPMs. They want advertisers to create ads that their users will enjoy (or at least tolerate). I’ll explain why…įacebook want to ensure that their social media platform is not ruined by advertisers. This is a number from 1-10 that shows how well your Facebook ads are being received by your target audience.Īnd this is a big factor in determining your Facebook advertising cost. Once an ad has received at least 500 impressions, Facebook will generate an ad relevance score for it. (Image Source: Wordstream) Ad Relevance Score Here are the CTR averages for a number of industries: If you generate twice as many clicks from the same number of impressions, you’ll halve your CPC. The second ad achieved a much lower CTR of 0.58% and a result, clicks cost almost double at £1.09 each.Īs I mentioned previously, Facebook charges on a CPM basis. The first ad achieved a CTR of 1.18% and as a result a cost per click of £0.66. If you’re primarily measuring CPC, the click-through rates (CTR) that your campaigns achieve will have a big impact on your overall Facebook advertising cost.īoth of the ads you can see above have generated around 700 link clicks. What Affects Facebook Advertising Cost? Click-Through Rates (CTR) If you want better results from Facebook – this is a must watch! In it, I demonstrate 3 Facebook Advertising sales funnels that I’ve used to generate 7+ figures repeatedly for our clients. IMPORTANT: If you haven’t yet seen my FREE training on Facebook Ads Strategy, I’d strongly recommend you check it out right now:ģ Killer Facebook Ads Strategies To Double (Or More!) Your Revenue! But US advertisers achieve much higher click-through rates (CTR). This means that Facebook advertising cost in the UK is considerably less, on an impression basis, than in the US. But in the UK, average CPM is just $3.15 ( Statista).īetween the UK and the US there is much smaller difference between CPC than CPM. In the US, average CPM on Facebook is $7.34 ( AdEspresso). Whilst advertisers may predominantly measure cost per click or cost per conversion, that’s not how Facebook charges its advertisers.įacebook cares a lot more about cost per thousand impressions (CPM).įacebook CPMs also vary between country, but don’t necessarily match the relative CPCs. Here’s a graph that shows average cost per click by country on Facebook for Q4 2017 (Facebook ads cost hasn’t changed much since): In far less expensive markets like India, the average cost per click on Facebook is just $0.12 ( eMarketer). The UK and the US are similar markets, so the CPC does not differ very much. Whereas in the US it’s $1.10 ( AdEspresso). For example, in the UK average cost per click is £0.78 ( Hubspot). On average Facebook advertising costs $0.97 per click (CPC). However, it is very helpful to understand the averages… Average Facebook Advertising Cost By Country How much Facebook advertising costs you, depends on a number of factors that I’m going to get to. ![]() I’ve used quite extreme examples here to make a point. Or a much larger company that needs to generate millions in additional revenue to make Facebook advertising worth the effort? (Don’t worry you’re not wasting your time reading this article – I’m going to give a far more useful answer than that.)Īre you a solopreneur looking to generate $50k of revenue per year? Of course, the really annoying and predictable answer is… When you’re talking to a Facebook advertising expert, one of the things you naturally want to know is the cost of Facebook advertising. So how much does Facebook advertising cost? How Much Does Facebook Advertising Cost? (UK, US, India & More) ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |